Paid ads are the fastest way to find out whether your offer works. They are also the fastest way to spend ₹2 lakh and learn nothing, which is what happens when campaigns are launched without conversion tracking, with one ad creative, and with a broad audience of 'India, 18 to 65'. We manage Google Ads and Meta Ads accounts for Indian businesses that want the first outcome and have usually experienced the second.
Doing business in Delhi
Delhi is the national capital and the centre of government, embassies, policy think tanks and public sector undertakings, but its private economy is equally large and trade driven. Wholesale markets such as Chandni Chowk, Sadar Bazaar, Karol Bagh and Gandhi Nagar supply garments, electronics, spices and hardware to retailers across north India. Connaught Place and Nehru Place host offices, IT hardware dealers and startups, while Okhla, Bawana and Narela hold industrial units. The city has a dense ecosystem of hospitals, coaching centres, colleges, law firms, event and wedding planners and hotels serving both visitors and a large affluent population. Buyers here are WhatsApp-first and price aware, with Hindi and English used interchangeably in trade. Many established family businesses are now moving from Instagram and walk-ins to structured CRMs and automated follow-up.
What Delhi businesses use google ads & meta for
- Chandni Chowk and Gandhi Nagar wholesalers sharing price lists and dispatch updates with retailers over WhatsApp
- Delhi hospitals and diagnostic centres confirming appointments and sending report-ready alerts through WhatsPilot
- Wedding planners and banquet halls qualifying enquiries with Zonvo AI calling before a sales executive follows up
- Coaching institutes in Mukherjee Nagar and Laxmi Nagar running lead ads with automated demo-class booking
Google Ads & Meta for Delhi's key industries
Wholesale trading, logistics & distribution
Wholesalers, distributors and logistics operators use Google Search for terms like 'FMCG distributor in' plus city or 'part load transport', and Meta for reaching shop owners and small businesses. Deliverables include Search campaigns with call extensions, a rate-request landing page, Meta ads targeted by business interest and pin code, and remarketing for quotation page visitors. A regional courier company, for instance, can promote a same-day intra-city delivery plan to e-commerce sellers. The frequent mistake is leaving campaigns running for pin codes the fleet does not serve. Track quotation requests, new dealer or shipper accounts and cost per active account after 30 days.
Hospitals, clinics & diagnostics
Hospitals and diagnostic chains use Google Ads for high-intent searches like 'knee replacement cost' and Meta Ads for preventive health packages. Deliverables include Search campaigns by department, call-only ads for emergency and OPD numbers, Meta campaigns for health check-up packages with age targeting, and remarketing to appointment page visitors. A diagnostic lab, for instance, can promote a full-body package with home sample collection and route bookings through WhatsApp. Both platforms restrict health claims and sensitive targeting, so creatives must avoid guaranteed outcomes and patient testimonials that identify people. Success is measured through appointment bookings, call duration over 60 seconds and cost per confirmed patient.
Government, PSUs, NGOs & institutions
PSUs, institutions and NGOs use Google Ads and Meta Ads for enrolment drives, awareness and fundraising. Typical work includes Google Ad Grants management for eligible NGOs, Search campaigns for scheme or programme names, Meta video campaigns in regional languages, and donation or application landing pages with clear privacy notices. A health NGO, for example, can run a Meta campaign on vaccination camps with district-level targeting and a WhatsApp helpline. Advertisers in social causes and elections need special verification on both platforms, so the account must be set up correctly in advance. Measure applications, helpline calls, donation value and cost per beneficiary reached, and report by district.
Budgets and cost per lead in India: honest expectations
The question everyone asks is 'what will a lead cost'. The honest answer is that it depends on city, category, season and offer, and the first month is a test to find out. Ranges we plan against, based on our own accounts: Meta lead ads for coaching in Tier 2 cities often land between ₹80 and ₹300 per lead; real-estate site-visit leads in NCR or Pune typically run ₹400 to ₹1,500; Google Search leads for a dental clinic in a metro city can range from ₹250 to ₹900. Treat these as planning figures, not promises.
Minimum budgets matter. Google Search needs enough clicks to gather data, and Meta needs roughly 50 conversions per ad set per week to leave the learning phase. Below ₹25,000 per month on a platform, results are noisy and we will usually recommend one platform only. Between ₹50,000 and ₹3 lakh a month is where most of our SME clients operate. Ad spend is always paid by you directly to Google or Meta; it never passes through us.
Account mistakes that burn money
We see the same problems in nearly every account we take over. None of them is exotic, and all of them are fixable in the first fortnight if someone is looking.
- No negative keywords, so a coaching institute pays for 'teacher jobs' and 'free notes PDF'
- Smart campaigns or fully automated Meta Advantage+ set up by the platform's sales rep with no tracking
- One ad creative running for four months with rising frequency and falling click-through
- Location set to all India for a business that serves one city
- Optimising for link clicks or landing-page views instead of leads or purchases
- Lead ads with no follow-up, so most leads are never contacted
How we serve Delhi
Delhi is under an hour from AICLEX's Greater Noida office, so our team can meet clients in person at Connaught Place, Nehru Place or Okhla for discovery sessions and training, then manage the build through WhatsApp groups and Zoom. Hindi and English chatbot flows and UPI-linked payment collection are standard for Delhi clients.
Why Delhi businesses choose AICLEX™
Tracking before spending
We refuse to launch without conversion tracking, Conversions API and a lead destination that we can measure. It slows the first ten days and saves the next twelve months.
Follow-up is part of the service
WhatsPilot auto-replies and Zonvo AI calling are our own products, so lead handoff and missed-call recovery are set up with the campaign, not left to you.
Search intent first, creative second
We put budget where buying intent already exists before we try to create it, and we test at least six creatives per ad set when we do.
No media markup, no agency accounts
Ad spend goes from your card to Google or Meta. Accounts sit in your Business Manager. Our management fee is the only thing you pay us.
Questions from Delhi clients
Do you provide google ads & meta for businesses in Delhi?+
Yes. Delhi is under an hour from AICLEX's Greater Noida office, so our team can meet clients in person at Connaught Place, Nehru Place or Okhla for discovery sessions and training, then manage the build through WhatsApp groups and Zoom. Hindi and English chatbot flows and UPI-linked payment collection are standard for Delhi clients. Most engagements start with a discovery call on Zoom or WhatsApp, and we share a written proposal with GST invoice before any work begins.
Which industries in Delhi do you usually work with?+
Delhi businesses we typically serve include Wholesale trade and distribution, Government and public sector services, Healthcare and hospitals, Education and coaching. Typical requests look like: Chandni Chowk and Gandhi Nagar wholesalers sharing price lists and dispatch updates with retailers over WhatsApp; Delhi hospitals and diagnostic centres confirming appointments and sending report-ready alerts through WhatsPilot.
Can the solution work in Hindi and Punjabi as well as English?+
Yes. Customer-facing pieces such as WhatsApp flows, ad copy, landing pages and call scripts can be delivered in Hindi, English, Punjabi so they match how buyers in Delhi actually communicate.
Do I need to visit your office to get started?+
No. Delhi is close to our Greater Noida office, so we can meet in person when useful, but onboarding, reviews and support run comfortably over WhatsApp and Zoom.
Do you guarantee a certain cost per lead or return on ad spend?+
No. Cost per lead moves with competition, season and your offer, and neither Google nor Meta guarantees anything to anyone. We give planning ranges from our experience, commit to weekly optimisation, and show you every number. If the economics do not work after a fair test, we will say so rather than keep billing.
Who owns the ad account and the data?+
You do. We set up or take over accounts inside your Google Ads and Meta Business Manager and work as a partner user. Billing is in your name. If we part ways, you remove our access and keep the account history, audiences, pixel data and conversions.