Graphic design for a business is not decoration; it is the difference between an ad that costs ₹90 per lead and one that costs ₹300, a brochure that a site visitor keeps and one they leave in the car, a pitch deck an investor reads to the end. We run a design team in Greater Noida that produces ad creatives, social media posts, brochures, pitch decks, packaging and marketing collateral for businesses across India, either as a monthly retainer or as one-off projects.
Doing business in Kolkata
Kolkata is the commercial gateway to eastern and north-eastern India. Its economy rests on trading houses, jute and tea companies with offices around Dalhousie and Park Street, the Kolkata Port, engineering and steel firms, and a large IT and BPO presence in Salt Lake Sector V and New Town Rajarhat. Burrabazar is one of the largest wholesale markets in Asia for textiles, spices, hardware and stationery, supplying Bihar, Jharkhand, Assam and Bangladesh trade. The city has strong publishing, education, healthcare and cultural sectors, and the Durga Puja season drives major retail, apparel and sweets business every year. Bengali is the language of everyday commerce, Hindi is common among the trading community and English is used in corporate offices. Businesses tend to be relationship driven and value conscious, and WhatsApp has become the default channel for orders and customer service.
What Kolkata businesses use graphic design for
- Burrabazar wholesalers taking repeat orders and sharing dispatch photos with retailers in Assam and Bihar on WhatsApp
- Schools and coaching centres in South Kolkata managing admissions enquiries and fee reminders through WhatsPilot
- New Town and Rajarhat developers using Siteboard to manage broker networks and follow up on site visits
- Sweet shops and apparel brands running Durga Puja pre-order campaigns with automated confirmations
Graphic Design for Kolkata's key industries
Wholesale trading, logistics & distribution
Wholesalers, distributors and logistics companies need practical design for trade audiences. Deliverables include product rate cards, fleet and warehouse branding, retailer scheme posters, WhatsApp catalogue images, corporate profiles and shipper presentations. A stationery distributor, for example, can create a monthly scheme poster that retailers photograph and share. The mistake is rate cards without validity dates or unit clarity, which causes billing disputes with retailers and delays payments. Measure retailer order lift during scheme periods, corporate proposal wins from the profile deck and fewer telephone queries on pricing.
IT companies, SaaS & startups
SaaS companies and startups need design for product marketing, sales and fundraising. The scope includes pitch decks, website graphics, feature explainer illustrations, social carousels, case study layouts and onboarding email templates. A B2B SaaS preparing a Series A round, for instance, needs a deck and one-pager that explain the product in under two minutes. The mistake is inconsistent visuals across the app, website and sales decks, which makes the product look unfinished. Measure demo requests from designed assets, investor meeting conversion and design consistency across touchpoints.
Agriculture, agri-trading & food processing
Agri-businesses, dairies and food processors need design that works in shops, fields and apps. The scope includes packaging with FSSAI-compliant labels, product leaflets in regional languages, farmer training posters, distributor banners and social creatives. A cattle feed company, for instance, can produce dosage charts in local languages that retailers pin up for farmers. A common mistake is packaging that violates Legal Metrology declarations or uses unverified health claims. Measure retailer uptake, farmer recall in surveys and reduction in packaging reprints due to compliance errors.
Ownership, revisions and what to ask any designer
You own the final artwork we create for you once it is paid for. On retainers, source files are shared monthly. On projects, source files are included for brand assets and quoted separately for complex illustration or motion. Stock imagery is licensed in your name where the platform allows; we never use unlicensed images, because a takedown notice on a hoarding is expensive.
Before hiring any design team, ask three things: will I get source files, do you design in sets for ads, and can I speak to the actual designer. Our answers are yes, yes and yes. Every retainer client has a direct line to their designer on WhatsApp during working hours, and a project manager for scheduling and billing.
How a design request moves from brief to file
Good design starts with a good brief, so we make briefs easy. Retainer clients get a request form in Notion or a WhatsApp group; project clients get a short discovery call. Either way, we need the goal (leads, awareness, print, sales), the audience, the platform sizes, the copy or the message, any mandatory elements (logo, RERA number, offer, disclaimer) and a deadline.
Urgent requests are common in Indian marketing, especially around festivals, launches and expo dates. Retainers include a small number of same-day turnarounds each month; beyond that we quote a rush fee rather than quietly lowering quality.
- Step 1: brief received and clarified within one working day
- Step 2: reference board or rough layout shared for direction (for larger pieces such as brochures, decks and packaging)
- Step 3: first draft delivered; two to three working days for social and ad sets, five to ten for brochures and decks
- Step 4: up to two rounds of revisions included; further rounds use retainer units or are quoted on projects
- Step 5: final files exported for every destination, checked against a preflight list, uploaded to your Google Drive
How we serve Kolkata
AICLEX works with Kolkata clients through Zoom planning calls and WhatsApp coordination, with Bengali, Hindi and English bot journeys and UPI payment links built in. Traders serving the eastern states benefit from catalogue and order bots, while Sector V IT firms use our Zoom licensing and automated webinar workflows.
Why Kolkata businesses choose AICLEX™
Designers who see ad data
Our creatives sit next to the campaign team and learn from live performance, so sets improve month on month instead of repeating what looked nice.
Print-safe by default
Bleed, CMYK, outlined fonts, dielines and compliance panels are on our preflight list. We coordinate with your printer or converter when asked.
Clear turnaround and revision rules
Two to three working days for social and ad sets, five to ten for brochures and decks, two revision rounds included. Rush work is quoted, not squeezed.
You own the files
Final artwork and source files are yours, organised on Google Drive, with fonts and stock licences documented.
Questions from Kolkata clients
Do you provide graphic design for businesses in Kolkata?+
Yes. AICLEX works with Kolkata clients through Zoom planning calls and WhatsApp coordination, with Bengali, Hindi and English bot journeys and UPI payment links built in. Traders serving the eastern states benefit from catalogue and order bots, while Sector V IT firms use our Zoom licensing and automated webinar workflows. Most engagements start with a discovery call on Zoom or WhatsApp, and we share a written proposal with GST invoice before any work begins.
Which industries in Kolkata do you usually work with?+
Kolkata businesses we typically serve include Wholesale trading and distribution, IT and BPO services, Jute, tea and agri commodities, Engineering and steel. Typical requests look like: Burrabazar wholesalers taking repeat orders and sharing dispatch photos with retailers in Assam and Bihar on WhatsApp; Schools and coaching centres in South Kolkata managing admissions enquiries and fee reminders through WhatsPilot.
Can the solution work in Bengali and Hindi as well as English?+
Yes. Customer-facing pieces such as WhatsApp flows, ad copy, landing pages and call scripts can be delivered in Bengali, Hindi, English so they match how buyers in Kolkata actually communicate.
Do I need to visit your office to get started?+
No. We work with Kolkata clients fully remotely: requirements on a Zoom call, updates on WhatsApp, and a shared tracker for progress. Site visits can be arranged for larger projects.
How many revisions are included and what if we need more?+
Two rounds of revisions are included on every piece, which is enough when the brief is clear. Additional rounds are covered by retainer units or quoted on projects. Large changes in direction after approval, such as a new offer or new copy, count as a new brief, and we will tell you before starting.
What is the turnaround time for designs?+
Social posts and ad creative sets take two to three working days from an approved brief. Brochures, pitch decks and packaging take five to ten working days depending on pages and copy readiness. Retainer clients get priority scheduling and a small monthly allowance for same-day requests.